At Victory, our mission is rooted in innovation, faith, and excellence. We're here for the athletes who give it their all—the ones who push limits, fall hard, and rise even harder. For those whose faith outweighs their fear, whose drive is stronger than their doubt, and whose passion powers every step, stunt, and stretch.

Victory is more than a name—it’s a mindset. From bunny-hop cartwheels to full-in full-outs, from the quiet focus of a deep breath to the roar of a crowd after a winning routine, we celebrate every moment. We’re there for the high-fives, the friendships, the fearless comebacks, and the try-again tomorrows. From the moment the doors open to the lights go out, Victory stands beside you.

We are a proudly American-owned, family-run business dedicated to supporting athletes, coaches, and program owners with the tools they need to succeed. From premier competitions to complete facility outfitting, we deliver more than products—we provide the full experience.

Our offerings include:

Premier events designed for energy, fairness, and unforgettable performances

Victory-Original Equipment, proudly designed by Justin Stricklin and made in the USA

An online store featuring trusted brands and all things cheer, dance, and gymnastics

Fully managed gym renovations and facility builds from concept to completion

Whether you're launching a new program, revamping an existing space, or looking for a trusted partner in competition, winners choose Victory. With customizable equipment, scalable expansion plans, and thoughtfully designed starter bundles, we help you grow with confidence.

We don’t just believe in your potential—we build for it.
Welcome to Victory. Let’s win together.